CEO Sebastian Solano has described the increasingly choreographed Life in Color events as being "almost like a Broadway show, but with such an energized crowd you would need to see it to believe it"; the shows feature live sets by DJs accompanied by various artistic, circus-styled performers. Throughout the show, the audience is sprayed with non-toxic paint through various means (including hoses on-stage and personal paint bottles); attendees are encouraged to dress in white clothing to serve as a "canvas" for the paint